Head/VP of Growth and Acquisition Marketing - DTC - Health Wellness - Fully Remote - USA

Morgan Mace is a founder-led DTC House of Brands in the health & wellness supplements space seeking a Head/VP of Growth and Acquisition Marketing. The role involves owning the DTC growth strategy, managing a high-performing team, and overseeing full P&L for customer acquisition and revenue growth.

Responsibilities:

• End-to-end DTC growth strategy across paid social, Meta, Google, TikTok, influencers/creators, affiliate, email/SMS, and emerging channels
• Full P&L ownership for customer acquisition, CAC, LTV, ROAS, and revenue growth on .com (primary channel, plus Amazon optimization)
• Lead aggressive scaling across the brand portfolio to support the $100M+ run rate in 2026 and continued multi-fold growth via full-funnel performance marketing, creator-led campaigns, and potential retail/omni-channel expansion
• Build, manage, and mentor a high-performing growth team, scaling the performance marketing and analytics functions while working closely with the company’s established creative operation (large team of video editors, copywriters, designers & strategists). Grow the growth team to 8–12 people in 18–24 months
• Oversee Media Buying, Creative collaboration, CRO, Email/SMS, and Analytics to build best-in-class creative, rapid testing frameworks, and conversion optimization for wellness-focused funnels
• Establish data-driven experimentation, forecasting, and reporting processes — including support for future AI-powered initiatives — to hit aggressive growth targets

Requirements:

• Proven experience leading DTC growth or performance marketing at a high-growth consumer brand (multi-brand or portfolio experience a plus)
• Track record of scaling paid media and acquisition channels to $500K–$1M+ monthly spend
• Strong understanding of Meta, Google, TikTok, creators, and full-funnel growth strategy
• Experience owning budgets, forecasting, and growth targets in a profitable, high-margin environment
• Hands-on leader who thrives in builder-mode and scale-up environments
• Background in health & wellness, supplements, or CPG is a strong plus