Senior Manager, Social

Role Overview

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead content development in partnership with agency, ensuring output is strategic, insight-driven, and aligned to platform best practices, with a balance of hands-on input and directional leadership.
• Guide development of monthly content calendars and production workflows, ensuring clarity in priorities, timelines, and deliverables (~40–50 assets/month).
• Contribute to creative direction, developing repeatable formats, series, and storytelling approaches that build engagement over time.
• Develop social-native creative ideas and content series in partnership with agency and influencers/creators that bring the Simple Mills brand and mission to life, translating complex topics (health, wellness, sustainability) into clear, engaging storytelling across formats.
• Ensure a consistent, authentic brand voice while identifying and activating relevant cultural moments, contributing to content that resonates and drives engagement.
• Define and track KPIs across platforms (e.g., engagement rate, reach, follower growth, video views, saves/shares), and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media and influencer teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (ie surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• 6–9 years of experience in social media strategy and execution (agency or in-house; CPG strongly preferred).
• Proven ability to develop and execute social strategies across major platforms (Instagram, TikTok, etc.), driving both engagement and measurable performance.
• Strong fluency in social KPIs and performance analysis, with the ability to translate data into clear actions that improve content and channel effectiveness.
• Experience leading agency and external partner relationships, including setting direction, providing feedback, and ensuring work delivers against expectations.
• Ability to translate complex topics (e.g., health, wellness, sustainability) into clear, compelling social content, with strong creative instincts and storytelling ability.
• Experience working with wellness and / or functional health fields and can successfully navigate brand voice, science, and regulatory requirements.
• Experience working cross-functionally (e.g., Brand, PR, Influencer, Partnerships) to bring integrated campaigns to life.
• Comfort managing multiple priorities in a fast-paced environment, with strong judgment and the ability to move work forward within scope.
• Working knowledge of paid social and how organic content connects to broader media and influencer efforts.

Benefits

• Competitive Compensation: This role offers a salary range of $120,000 to $135,000
• Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.
• Holistic Benefits: A variety of health, financial, and wellness programs to help you feel your best and plan for the future.
• Time to Recharge: We believe your best work comes when you have space to rest, refocus, and show up fully—our time off approach is built with that in mind.
• Everyday Well-Being: From lifestyle perks to innovation shipments, we find meaningful ways to support you in living simply and feeling well.