Develop messaging guidelines tailored to client goals, audiences, and brand voice.
Collaborate with strategists, designers, and other team members to align copy with overall campaign objectives.
Write high-performing copy for websites, digital ads (search, display, social), organic social media content, email nurture campaigns, newsletters and more.
Create compelling headlines, CTAs, and value-driven messaging that converts.
Tailor content tone and structure to suit different channels, industries, and audiences.
Ensure all written content is accurate, grammatically correct, and aligned with client content guidelines.
Review and revise copy based on internal feedback, client input, and performance metrics.
Ensure consistency of voice and messaging across all touchpoints.
Stay informed on content trends, digital marketing best practices, and channel-specific requirements.

Proven 3+ years of experience writing marketing copy across digital platforms (social media, website, email).
A strong portfolio that demonstrates persuasive writing, versatility of tone, and measurable impact.
Ability to work independently and manage multiple projects.
Advanced English proficiency (written and spoken).

Nice to Have

Marketing Copywriter

About this role