Assist and support Contribute and help shape the brand strategy to drive awareness, familiarity, and consideration across priority audiences
Act as a brand steward, ensuring consistency and quality across all channels, partners, and digital touchpoints
Partner with internal stakeholders to bring the brand to life in a way that is differentiated, credible, and customer centric
Monitor brand health, competitive dynamics, and consumer insights to inform strategy
Lead integrated acquisition campaigns across paid digital, partnerships, and owned channels to drive new funded clients
Translate business goals into clear media, creative, and channel strategies
Partner with agency and internal partners to set targets, define KPIs, and continuously optimize performance
Build strong, insights-driven briefs that connect customer needs, creative ideas, and media execution
Oversee performance optimization across the acquisition funnel, including demand generation, conversion, and cost efficiency
Partner with experience team members and delivery squads to optimize performance and execute tests across the public website, landing pages, and onboarding journeys
Establish and lead a measurable experimentation roadmap (A/B testing, messaging, creative, funnel optimization)
Develop and provide regular performance reporting and insights to Director, informing broader stakeholder updates, translating data into insights and recommendations
Act as the primary marketing day-to-day contact for media and creative agencies as it relates to campaign execution
Own planning, forecasting, post-mortem reviews, and optimization discussions with partners
Oversee campaign pacing, performance optimization, and reporting; make data-driven decisions to ensure strategies are effective and support annual acquisition and growth targets as well as budget parameters
Requirements
7+ years of DTC marketing experience with strong depth in brand, growth marketing, and digital
Proven success owning acquisition targets and managing paid media at scale
Strong understanding of performance measurement, attribution, and optimization
Experience working with product and agile/delivery teams to improve digital journeys and conversion
Deep experience managing agencies and marketing budgets
Effective communicator leveraging data to identify themes, building a narrative and secure buy-in
Attention to detail to ensure operational excellence in a highly regulated environment
Proficiency in marketing analytics and performance tools such as Google Analytics (GA4), Looker Studio, PowerBI, SEMRush etc.
Financial services, online brokerage experience is an asset.
Fluent communication skills in English are required and bilingual skills in French are an asset
Benefits
Competitive compensation package that rewards and recognizes individual contributions
Excellent health, dental and insurance benefits to meet the diverse needs of our employees
Generous vacation time, fitness benefit, parental leave top-up options
Matching contributions to our retirement program
Commitment to the continuous improvement of our staff through learning & development and an education assistance program