Senior Manager, Brand & Growth Marketing

Role Overview

• Assist and support Contribute and help shape the brand strategy to drive awareness, familiarity, and consideration across priority audiences
• Act as a brand steward, ensuring consistency and quality across all channels, partners, and digital touchpoints
• Partner with internal stakeholders to bring the brand to life in a way that is differentiated, credible, and customer centric
• Monitor brand health, competitive dynamics, and consumer insights to inform strategy
• Lead integrated acquisition campaigns across paid digital, partnerships, and owned channels to drive new funded clients
• Translate business goals into clear media, creative, and channel strategies
• Partner with agency and internal partners to set targets, define KPIs, and continuously optimize performance
• Build strong, insights-driven briefs that connect customer needs, creative ideas, and media execution
• Oversee performance optimization across the acquisition funnel, including demand generation, conversion, and cost efficiency
• Partner with experience team members and delivery squads to optimize performance and execute tests across the public website, landing pages, and onboarding journeys
• Establish and lead a measurable experimentation roadmap (A/B testing, messaging, creative, funnel optimization)
• Develop and provide regular performance reporting and insights to Director, informing broader stakeholder updates, translating data into insights and recommendations
• Act as the primary marketing day-to-day contact for media and creative agencies as it relates to campaign execution
• Own planning, forecasting, post-mortem reviews, and optimization discussions with partners
• Oversee campaign pacing, performance optimization, and reporting; make data-driven decisions to ensure strategies are effective and support annual acquisition and growth targets as well as budget parameters

Requirements

• 7+ years of DTC marketing experience with strong depth in brand, growth marketing, and digital
• Proven success owning acquisition targets and managing paid media at scale
• Strong understanding of performance measurement, attribution, and optimization
• Experience working with product and agile/delivery teams to improve digital journeys and conversion
• Deep experience managing agencies and marketing budgets
• Effective communicator leveraging data to identify themes, building a narrative and secure buy-in
• Attention to detail to ensure operational excellence in a highly regulated environment
• Proficiency in marketing analytics and performance tools such as Google Analytics (GA4), Looker Studio, PowerBI, SEMRush etc.
• Financial services, online brokerage experience is an asset.
• Fluent communication skills in English are required and bilingual skills in French are an asset

Benefits

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork