Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
Analyze SEM performance, making recommendations and executing optimizations.
Assist in managing multiple advertising accounts.
Create reports to measure campaign performance and show ROI of efforts.

4-5+ years of paid search experience in a B2B environment
Experience managing multiple paid advertising accounts.
In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won.
Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
Excellent data analysis skills: Excel is your best friend!

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Senior Paid Media Strategist

Key skills