Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
Analyze SEM performance, making recommendations and executing optimizations.
Assist in managing multiple advertising accounts.
Create reports to measure campaign performance and show ROI of efforts.
Requirements
4-5+ years of paid search experience in a B2B environment
Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
Excellent data analysis skills: Excel is your best friend!
Benefits
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Day 1 access to a robust health and wellness benefits, including an annual wellness stipend