Senior Paid Media Strategist

Role Overview

• Own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting.
• Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement.
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems.
• Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy.
• Proactively adjust bids, budgets, targeting, and creative based on performance signals.
• Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion.
• Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why.
• Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like?
• Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency.
• Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance.
• Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers.
• Work closely with creative, strategy, and account teams to align media execution with broader campaign goals.

Requirements

• 5+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered.
• Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level.
• You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns.
• You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
• Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
• You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked.
• You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility.
• You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on.
• You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
• You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better.
• Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives.

Benefits

• Competitive Salary.
• Profit Sharing. Our success is your success.
• Retirement. Savings plan with a 4% company match.
• Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
• Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses.
• Home Office Setup. Get a laptop + 50% reimbursement for home office equipment.
• Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays.
• Paid Time Off. Minimum three weeks of paid time off per year.
• Paid Leaves. Paid parental, medical, bereavement, and other types of leave.
• Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
• Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times.
• Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.