The Paid Media Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business.
They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising.
The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues.
On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross channel strategy and how their service impacts the broader media mix.
They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives.
They are responsible for owning reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist.
The Senior Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

4-5 years of digital marketing experience. 3+ years in agency setting
Minimum 4 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Significant campaign management experience in 3 or more of the following additional campaign types:
Performance Max
Standard Shopping
YouTube Ads
Display Advertising
Local campaigns
Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story.
Other skills required:
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Proficiency in spoken and written English at an advanced level is required for this role.

Senior Paid Search Strategist

Key skills