Drive growth across a portfolio including Diagnostic Services and Niche Diagnostics quality control and toxicology portfolios.
Own and execute the global marketing mix across channels, optimizing digital, events, partnerships, distributor programs, and field marketing to drive demand and pipeline.
Define target segments and buyer personas, building tailored strategies for complex B2B buying groups.
Lead account-based marketing (ABM) initiatives for strategic and high-value accounts in partnership with commercial teams.
Develop and execute distributor marketing programs, enabling channel partners with tools, campaigns, and messaging to drive in-market growth.
Develop and implement positioning and messaging aligned to customer needs, market trends, and competitive dynamics.
Design and execute integrated campaigns that deliver measurable business impact across the funnel.
Partner cross-functionally with product management, sales, R&D, and regional marketing to ensure alignment and execution.
Measure, analyze, and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI.
Own marketing budget planning and tracking, ensuring effective allocation of resources, monitoring spend, and optimizing ROI across programs.

Bachelor’s degree in marketing, healthcare, or related field of study.
7+ years of experience in B2B marketing within diagnostics, life sciences, or other complex, regulated industries.
Knowledge of diagnostics market and customer knowledge.
Strong track record of managing the full marketing mix, including distributor/channel marketing, and executing integrated campaigns.
Experience developing persona-based and segment-driven strategies.
Hands-on experience with account-based marketing (ABM) in a global or enterprise environment.
Experience supporting OEM or private label models.
Experience working with distributors, channel partners, or indirect sales models.
Ability to operate at both strategic and executional levels in a matrixed organization.
Strong analytical, communication, and stakeholder management skills.

Senior Manager, Global Strategic Marketing

Key skills