Own the North American SMB Demand Generation strategy from day one.
Audit what’s working, identify what isn’t, and build a forward-looking roadmap for the next stage of growth.
Work in lock-step with the VP of Growth Marketing, helping shape the broader customer acquisition vision while owning execution of the demand gen pillar.
Lead and develop a sizable team of high performing demand generation professionals.
Define and own demand gen’s contribution to pipeline and new SMB logo targets.
Identify new channels, test new plays, and scale what works.
Own the narrative shift that positions Clio as the leader in Legal AI.
Build strong partnerships with Sales, Revenue Operations, Product Marketing, and the broader Marketing Leadership Team.
Own and optimize a significant marketing budget, making smart allocation decisions that maximize impact and return across channels.
Champion the use of AI across demand generation workflows and programs.

10+ years of B2B SaaS marketing experience, with at least 5+ years in senior marketing leadership roles
Proven demand gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations
Deep expertise across the full demand gen toolkit
paid, organic, content, events, ABM, PLG
with the strategic acumen to know how and when to deploy each
Experience building and leading teams of 8+, with a genuine reputation as a developer of talent
Exceptional communication and executive presence
you can simplify complexity, tell a compelling story with data, and hold a room
Demonstrated ability to collaborate at a senior level with Sales, RevOps, and Finance to align demand gen strategy with broader business objectives
Comfort operating in a high-ambiguity, high-growth environment where the strategy is still being shaped
and an appetite to shape it

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
EAP benefits for you and household members, including counseling and online resources
401k matching and Child Education Savings
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Head of Demand Generation

Key skills