Senior Manager, Paid Media – ABM Strategy

Role Overview

• Act as the operational lead and subject matter expert for paid media and ABM infrastructure.
• Manage the sophisticated execution of our 6Sense ecosystem, ensuring campaigns are technically sound.
• Analyze campaign performance data to identify gaps and design A/B tests for audiences and creatives.
• Serve as the primary System Administrator for 6Sense, configuring user permissions and enabling the marketing team.
• Review and approve all segments and campaign setups created by other marketers or agencies.

Requirements

• 3-5 years of hands-on experience in 6Sense (or comparable ABM platforms) and paid media.
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM) and familiarity with Hubspot and Salesforce.
• Ability to assess unusual data discrepancies and use sophisticated problem-solving techniques to identify the root cause.
• Experience advising internal stakeholders on complex technical matters.
• Strong discipline in maintaining naming conventions and data cleanliness.

Benefits

• Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Up to 16 weeks of fully paid parental leave and a baby stipend.
• Multiple medical plan options with mental health and wellness support offerings.
• 401(k) with company match and vesting after one year.
• $400 annual well-being stipend and tuition assistance up to $5,250.
• Recognition Rewards, Referral bonuses, exclusive discounts and more!