About this role
Role Overview
- Own the creative strategy across our key paid channels — deciding what angles we test, what narratives we build, and what concepts we take to production.
- Lead and develop a team of 7 creative strategists, setting clear goals and creating an environment where they grow beyond their limits.
- Lead research into audiences, competitors, and market trends to constantly find new angles and hooks that connect with our customers.
- Continuously evaluate ad performance and translate data into better creative decisions, not just better-looking ads.
- Run regular creative reviews, brainstorming sessions, and performance debriefs that push the team's output to the next level.
- Work closely with media buyers to understand what's working in the account and use that to shape creative priorities.
- Collaborate with video and design teams to ensure every asset produced reflects the strategic intent behind it.
- Partner with the brand team to align ads creative strategy with the whole brand’s creative strategy.
Requirements
- At least 5 years in creative strategy or a closely related role, with a minimum of 2 years leading a team.
- Proven track record of building winning ad campaigns for DTC brands on Meta and other social platforms.
- Deep understanding of what makes content perform across Meta, TikTok and YouTube.
- Strong analytical instincts — you're as comfortable in a performance dashboard as you are in a creative brief.
- Excellent communicator and storyteller — both with the customers and the team.
- Obsessed with the intersection of culture, psychology, and commerce — you understand why people buy, not just what they click.
- Fluent English, written and spoken.
Benefits
- Epic Team-Buildings: Enjoy team-building activities, including our all-talked-about Christmas parties.
- Annual Workation: Pack your laptop and join us for an epic workation that blends work and play, recharging your batteries and sparking creativity.
- Invest in Your Growth: Point us to any event, course, book, or mentor that will boost your skills, and we'll take care of it. Your growth is our priority.
- Birthday Treat: Enjoy a free day off on your birthday.
- Exclusive Vouchers and Free BURGA Goodies: Enjoy exclusive discounts and free BURGA products
- perks of being part of our team.
- Health Insurance: Take care of your health and well-being by using the perk of our private health insurance (after 6 months)
- Extra Days off: The longer you’re with us, the more time you get to unwind
- earn an extra day of vacation for every year with us.
- Pleasant Workplace Environment: Work in a joyful space with occasional Friday team brunches, pet-friendly offices, and regular visits to our Kaunas and Vilnius locations.
- Flexible Working Arrangements: Embrace a hybrid work model or take advantage of personal workations. Your work, your way.