Key skills
CRM
About this role
Role Overview
- Managing end-to-end CRM workflows (Push, Email, WhatsApp) and crafting persuasive copy to drive conversion.
- Executing the local editorial calendar as part of a broader growth strategy, ensuring social channels support tactical campaigns and brand trust initiatives.
- Running user-level discount programs and vouchers, focusing on ABCD testing to optimize ROI and minimize cannibalization.
- Owning the technical setup of in-app messaging (push, inbox message, banners) and campaign tracking within our global MarTech stack (Braze, Talon.One).
- Measuring channel incrementality and "uplift" (Cost per PAX). Regularly presenting performance insights to global stakeholders to align on growth playbooks.
Requirements
- Proven experience in Lifecycle Marketing and Social Media management.
- Strong copywriting skills with a "growth-hacking" mindset (test-and-learn).
- Analytical proficiency (ability to interpret cohort data and ROI).
- Fluent in English for daily interaction with global product and marketing leads.
Nice to have:
- Experience in startups
- Experience with CRM
- Experience using Braze tool.
- Experience working with global teams as point of contact of local team
Benefits
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (up to 2187 BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan, dental care, and life insurance
- Gympass access
- Relocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through Moka.care
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits