Define and operationalize GTM plays for enterprise customers across key segments and industries
Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders)
Partner with sales leadership to improve deal velocity, win rates, and expansion
Translate positioning and solutions into pipeline-generating programs
Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel
Support cross-sell and platform adoption within the existing install base
Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals
Develop battlecards, objection handling, and competitive positioning
Actively support strategic deals and top accounts with tailored messaging and deal strategy
Create repeatable frameworks for account targeting, segmentation, and deal progression
Ensure global consistency while enabling regional flexibility
Continuously refine GTM based on field feedback and performance data

Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
Medical, dental, and vision coverage starting on your first day
Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
AirVet: 24/7 virtual veterinary care at no cost
Legal services, identity protection, and supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Director, Product Marketing – GTM

Key skills