Creative Strategist, Paid Ads, UGC

Role Overview

• Ruthlessly prioritize high-impact creative over calendar-driven requests
• Push back on low-leverage work (yes, even from leadership)
• Focus on evergreen creative that can scale, not just feed the content calendar
• Think critically about which creative initiatives will actually drive customer acquisition
• Translate data into new hooks, angles, and concepts that drive performance
• Bridge the gap between what's working in ads and broader business strategy
• Immersing themselves in content across the entire industry (not just competitor research)
• Building systems for regenerating their understanding of customers
• Using the products they're selling (one strategist I heard about literally tries the product every Monday)
• Consuming culture and trends, not just data
• Leveraging AI tools for research, copywriting, and ideation

Requirements

• 3+ years in creative strategy/performance marketing/DTC environment
• 2+ years hands-on with paid media platforms (Meta, TikTok)
• Portfolio of conversion-focused UGC scripts and ad concepts
• Data-savvy: can turn creative performance insights into hypotheses
• Proficiency with Meta Ads Manager, Ads Libraries, creative research tools

Benefits

• Fully remote, contractor role.
• Work with high-growth global DTC brands.
• Direct impact on scaling large ad accounts.
• Long-term growth opportunity in a senior strategic seat.
• Compensation up to USD 3K
• 4K month, flexible for GREAT talent!
• This can also be a part-time role!