Website Manager

Role Overview

• Oversee the daily management, maintenance, and performance of California Western’s websites, ensuring timely updates, functionality, accessibility, and compliance with brand standards.
• Monitor and resolve technical issues, broken links, and website challenges to maintain a seamless digital presence.
• Serve as the primary liaison with the website vendor, managing maintenance, updates, and issue resolution.
• Develop and deliver CMS training and best practices for web administrators across campus.
• Collaborate with the Director to establish website governance plans, workflows, permissions, and review processes.
• Create and maintain schedules for ongoing website audits, departmental updates, and process documentation.
• Ensure compliance with applicable federal and state laws, including accessibility, copyright, and web hosting requirements.
• Lead and support website enhancements, structural updates, and design improvements, including new page elements, landing pages, and redesign initiatives.
• Manage cross-functional web projects by coordinating timelines, deliverables, responsibilities, and communication among departments and external partners.
• Collaborate with campus stakeholders to design, prototype, and improve user interface and user experience across websites and microsites.
• Apply expertise in graphic design, typography, color theory, and layout to create visually compelling and effective digital experiences.
• Maintain and strengthen brand style guides, graphic standards, and visual consistency across all web platforms.
• Partner with marketing staff to develop and deploy graphics, photography, and video content that supports institutional goals.
• Maintain an organized library of digital assets, including photos, videos, and other visual materials.
• Partner with the Director to develop, implement, and manage California Western’s overall web strategy.
• Identify and execute SEO/GEO initiatives to improve visibility, engagement, and search performance.
• Optimize website content, metadata, and digital structure for clarity, accessibility, and discoverability.
• Monitor industry trends, algorithm changes, and emerging tools to enhance website effectiveness.
• Track, analyze, and report website performance metrics using analytics platforms and related data sources.
• Provide data-driven insights and strategic recommendations to strengthen marketing efforts and improve user experience.
• Advise departments on web strategy, content planning, and best practices for their online presence.
• Carry out responsibilities in a professional, positive, and collaborative manner.
• Maintain regular communication with the Director regarding project status, challenges, and progress.
• Perform other duties as assigned.

Requirements

• Bachelor’s Degree.
• Must have at least three (3) years of experience in content management systems, preferably Modern Campus, including developing, managing and implementing web strategies that fulfill overall marketing communications needs.
• Proficiency with Google Analytics is required.
• Experience with data monitoring and analysis for strategic content recommendations for SEO and GEO required.
• Must have a strong understanding of industry trends and Adobe Creative Suite.
• Ability to collaborate with marketing teams, stakeholders and vendors is required.
• Experience in website management and user training is required.
• Website marketing or management in the higher education environment and/or the legal field is a plus.
• Must be able to collaborate with creative team to ensure integration of print and web communications.
• Strong creative design background as well as a deep understanding of UI/UX best practices is a plus.
• Must be motivated, highly organized, and a self-directed individual with excellent interpersonal and communications skills.
• Must be able to effectively multitask and handle a variety of matters independently, with minimal supervision, in a professional, polished, and mature manner with tact, diplomacy, and appropriate judgment.
• Attention to detail and a degree of accuracy is crucial.
• Technical Skills: Experience with content management systems is required; Modern Campus experience preferred.
• Proficiency in layout, typography, production, and understanding of design principles.
• Experience with data analysis, database systems, and effective internet research techniques.
• Proficiency in design tools, including Adobe Creative Suite, and software, including Microsoft Office.
• Knowledge of web analytics and SEO tools, including Google Analytics, is required.
• Knowledge of SEO and GEO best practices, web analytics interpretation, and implementation is required.
• Knowledge of HTML, CSS, and basic JavaScript.
• Understanding of web accessibility standards, including WCAG and ADA compliance.
• Understanding of web development workflows and database-driven environments.
• Understanding of usability-focused UI/UX design standards.
• Strong troubleshooting abilities, technical documentation skills, and aptitude for learning new technologies.
• Familiarity with digital and video production.
• A demonstrated proficiency with web-based technologies.
• Working understanding of AI and automation tools and cybersecurity basics.

Tech Stack

• Cyber Security
• JavaScript

Benefits

• Generous employer contribution for Medical, Dental and Vision Insurance (depending on which plan/level the employee elects).
• 403(b) Employer Retirement contribution of 8% (up to 8k per year) Fully and immediately vested.
• Company Paid Life and AD&D Insurance.
• Paid Long-Term Disability Insurance.
• Flexible Spending Plan.
• Paid Fall and Winter Breaks.
• Additional 10+ Paid Holidays.
• Accrued Paid Time Off.
• Wellness Programs.
• Perks: Little Italy/Downtown location for convenient access to great restaurants and after-hour activities.
• Free on-campus parking facilities provided.
• Employee engagement events are held both virtually and on-campus.
• On-Campus Convenience Store.
• Complimentary bottomless Specialty Coffee.
• Use of on-campus Law Library facilities.