Establish, document, and maintain global design standards, patterns, and guardrails for omnichannel content (modular and long-form), ensuring adaptability for local market needs
Build and evolve a holistic design system spanning brand expression, motion principles, accessibility, localization, and regulated content requirements
Define quality benchmarks, review mechanisms, and acceptance criteria; lead design reviews for high-impact initiatives and campaigns
Architect scalable workstreams for content creation across global and local studios, including intake, briefing, modular production, QA, and versioning
Define roles, RACI, and SLAs for design workflows; optimize end-to-end throughput in partnership with GBS and Content Operations
Create playbooks, templates, and reusable components to reduce rework and accelerate delivery
Lead pilots and adoption of AI-assisted design workflows (e.g., content generation, versioning, semantic search, rapid prototyping) with a focus on quality, ethics, and compliance
Introduce and standardize use of advanced tools including 3D modeling, real-time engines, augmented reality, and motion systems; integrate into content pipelines
Evaluate, select, and onboard creative tools; define best practices for prompt engineering, dataset governance, and performance tracking for AI features
Serve as SME across asset types (static, motion, interactive, 3D/AR, email, web, social, in-field materials, and modular content components)
Troubleshoot complex design and production challenges—file architecture, color management, accessibility, performance, device compatibility, and localization
Coach studio teams on advanced techniques, non-destructive workflows, and efficiency hacks
Partner with Client GBS, Commercial, and Omnichannel Excellence to align standards with business priorities, platform capabilities, and measurement frameworks
Embed design thinking, UX, and UI best practices into key initiatives, including brand.com, HCP and patient experiences, and field enablement tools
Define KPIs for design quality, cycle time, reuse rates, localization speed, and content performance; build feedback loops to iterate standards
Conduct audits and maturity assessments across markets; prioritize uplift plans and share learnings globally
Maintain a roadmap for design standards, tools, and capability building; report progress to leadership
Requirements
8–12+ years in design for omnichannel content, including leadership of multi-market or above-market programs
Proven track record building and governing design systems or standards in complex, regulated environments; pharma/healthcare experience preferred
Hands-on expertise with advanced creative technologies: 3D modeling/animation (e.g., Blender, Cinema 4D), real-time engines (e.g., Unity/Unreal), AR frameworks, and motion design
Demonstrated experience with AI-enabled design workflows and tools (e.g., image/video generation, layout assistants, asset tagging, component libraries)
Portfolio showcasing systems thinking, high craft quality, and measurable impact at scale
Tech Stack
Unity
Unreal Engine
Benefits
Occasional travel to global and priority local markets for assessments, onboarding, and training