Design Operations – Transformation Lead

Role Overview

• Establish, document, and maintain global design standards, patterns, and guardrails for omnichannel content (modular and long ‑ form), ensuring adaptability for local market needs.
• Build and evolve a holistic design system spanning brand expression, motion principles, accessibility, localization, and regulated content requirements.
• Define quality benchmarks, review mechanisms, and acceptance criteria; lead design reviews for high ‑ impact initiatives and campaigns.
• Architect scalable workstreams for content creation across global and local studios, including intake, briefing, modular production, QA, and versioning.
• Define roles, RACI, and SLAs for design workflows; optimize end ‑ to ‑ end throughput in partnership with GBS and Content Operations.
• Create playbooks, templates, and reusable components to reduce rework and accelerate delivery.
• Lead pilots and adoption of AI ‑ assisted design workflows (e.g., content generation, versioning, semantic search, rapid prototyping) with a focus on quality, ethics, and compliance.
• Introduce and standardize use of advanced tools including 3D modeling, real ‑ time engines, augmented reality, and motion systems; integrate into content pipelines.
• Serve as SME across asset types (static, motion, interactive, 3D/AR, email, web, social, in ‑ field materials, and modular content components).
• Troubleshoot complex design and production challenges—file architecture, color management, accessibility, performance, device compatibility, and localization.
• Coach studio teams on advanced techniques, non ‑ destructive workflows, and efficiency hacks.
• Partner with Client GBS, Commercial, and Omnichannel Excellence to align standards with business priorities, platform capabilities, and measurement frameworks.
• Define KPIs for design quality, cycle time, reuse rates, localization speed, and content performance; build feedback loops to iterate standards.
• Conduct audits and maturity assessments across markets; prioritize uplift plans and share learnings globally.
• Maintain a roadmap for design standards, tools, and capability building; report progress to leadership.

Requirements

• 8–12+ years in design for omnichannel content, including leadership of multi ‑ market or above ‑ market programs.
• Proven track record building and governing design systems or standards in complex, regulated environments; pharma/healthcare experience preferred.
• Hands ‑ on expertise with advanced creative technologies: 3D modeling /animation (e.g., Blender, Cinema 4D), real ‑ time engines (e.g., Unity/Unreal), AR frameworks, and motion design.
• Demonstrated experience with AI ‑ enabled design workflows and tools (e.g., image/video generation, layout assistants, asset tagging, component libraries).
• Portfolio showcasing systems thinking, high craft quality, and measurable impact at scale.

Tech Stack

• Unity
• Unreal Engine

Benefits

• Occasional travel to global and priority local markets for assessments, onboarding, and training.