Senior Director, Marketing Technology & Media Operations

Fox Corporation is a leading media company that produces and distributes content through renowned brands. They are seeking a Senior Director, Marketing Technology & Media Operations to lead the marketing enablement ecosystem, ensuring marketing experiences are measurable and optimized for conversion across various platforms.

Responsibilities:

• Lead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI
• Define and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channels
• Lead implementation, governance, and optimization of attribution platforms and measurement tools
• Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance
• Establish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channels
• Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment
• Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling
• Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences
• Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks
• Define governance for data quality, privacy compliance, platform reliability, and measurement consistency
• Oversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practices
• Ensure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements
• Partner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructure
• Lead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiences
• Establish a modular landing page framework that supports seasonal campaigns, tentpole content launches, content categories, traffic source personalization, offer variations, and subscription plan testing
• Drive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction
• Partner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience quality
• Build and lead a high-performing cross-functional team focused on product marketing, marketing technology, measurement, landing page strategy, and conversion optimization
• Establish scalable operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readiness
• Manage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimization
• Define roadmap and investment priorities that align marketing infrastructure with company growth strategy
• Lead readiness for major launches, tentpole campaigns, live events, and seasonal marketing moments
• Drive operational excellence across marketing execution, measurement, experimentation, and subscriber growth initiatives

Requirements:

• 12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses
• 5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment
• Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance
• Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement
• Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels
• Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teams
• Strong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar tools
• Experience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworks
• Experience leading experimentation and optimization within CMS-driven environments
• Strong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysis
• Proven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategies
• Strong leadership, communication, prioritization, and stakeholder management skills
• Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments
• Experience working on direct-to-consumer subscription products
• Experience in streaming, entertainment, sports, news, media, or live event-driven consumer businesses
• Experience with privacy-safe measurement, consent frameworks, ATT, cookie deprecation readiness, and evolving digital measurement practices
• Experience launching or scaling marketing infrastructure for a new product, platform, or subscription service
• Experience supporting tentpole content launches, seasonal campaigns, live events, or high-visibility consumer marketing moments