Full-Stack Digital Strategist

Role Overview

• Run strategy sessions/client calls
• Monitor and optimize our clients’ organic and paid performance.
• Implement cutting-edge paid advertising campaigns.
• Maintain data quality and implement tracking.
• Provide data-driven insights.
• Contribute to process and service development.
• Develop industry-specific expertise.

Requirements

• Hospitality is a service business, and we are service providers to them; soft skills/ people skills are a must.
• Proficient in GA4 and data presentation with strong levels of digital marketing knowledge
• Skilled in Google Tag Manager for cross-domain and e-commerce tracking
• Experienced in identifying and resolving tracking errors
• Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads.
• Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush
• Experienced in high-paced agency environments, working with multiple clients on multiple projects.
• Adept at autonomously solving problems as they arise
• an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships.
• Skilled in developing and implementing highly optimized funnels.
• Collaborative approach with developers and project managers for continuous website improvement.
• Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
• Knowledgeable about best practice management techniques for industry-standard platforms.
• Bonus points for:
• Experience with advertising in the hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com), and metasearch
• Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
• Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
• Additional language skills (French or Arabic)
• Experience with Google Data Studio
• Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.

Benefits

• 15 days of vacation (3 weeks) to start
• Extended health and medical benefits
• $1000 annual health and wellness spending account (for use by you and your family)
• Profit share program
• when we win as a company, you win as well
• $30 home office stipend per pay period
• $1000 one time home office set up on first pay
• Provided MacBook for work use
• Flexible working hours and days
• Ability to work remotely or from our Vancouver office
• Extended Christmas holidays
• Extended Easter weekend (Easter Monday & Easter Friday)
• Winter holiday party
• Ability to work from another country to extend a vacation or time in your home country
• Parental leave salary top-up during your first month’s leave