As the Marketing Automation Specialist, you will be responsible for the end-to-end execution of automated customer lifecycles and personalised marketing campaigns.
Bridge the gap between creative strategy and technical execution, using data to deliver the right message to the right customer at the right time.
Your work will directly impact customer retention, frequency, and the success of our digital transformation.
Design and deploy complex, multi-touchpoint journeys in Journey Builder, covering lifecycle stages from onboarding to win-backs and macro events (Toy Sale, Black Friday, Christmas).
Scaled 1:1 and 1:many customer journeys, product recommendations, and in-app banners to significantly boost trade and customer engagement.
Monitor end-to-end data flows to ensure accurate, real-time customer data extensions; partnered with Product teams to troubleshoot and resolve technical bottlenecks.
Lead a rigorous "test and learn" culture, experimenting with send times, channel mix (Email vs. SMS vs. Push), and subject line variations to maximise ROI.
Maintain and performance optimisation of CDP segments for automated trigger journeys and personalised on-site experiences to maximise conversion and relevance.

Multi-Channel Orchestration: Advanced expertise in managing automated customer journeys and cross-channel campaigns across email, mobile, and web touchpoints.
Advanced Marketing Analytics: Skilled in using GA4 and advanced reporting tools to measure "beyond-the-click" performance, specifically tracking incremental revenue and churn reduction.
Loyalty & Reward Integration: Good understanding of loyalty ecosystems, with experience in integrating loyalty to trigger journeys.
Strategic Optimisation: Ongoing management and refinement of CDP-driven segments to optimise trigger journeys and enhance the on-site customer experience.
Quality Assurance & Risk Mitigation: Exceptional attention to detail with a proven track record of managing high-volume deployments; ensuring zero-defect execution across large-scale campaigns reaching millions of customers.
Cross-Functional Collaboration: Skilled at navigating complex organisational structures to align technical MarTech capabilities with creative brand objectives.
Technical Data Autonomy: Proficiency in SQL to query and join complex datasets independently, ensuring high-quality data architecture for targeting without reliance on IT.
Front-End Development: Ability to code responsive, mobile-first templates using HTML and CSS to ensure seamless rendering across all devices and platforms. (good to have)

Marketing Automation Specialist

Key skills