Digital Marketing Specialist

Slingwave is a compounding intelligence platform built for brands seeking to optimize their media strategy. They are looking for a Digital Marketing Specialist to plan, execute, and optimize paid media campaigns primarily on Google, Meta, and Amazon, while also managing client relationships and providing insights based on performance metrics.

Responsibilities:

• Plan and run paid media campaigns with Google, Meta, and Amazon as the core of most plans, extending into programmatic display, video, audio, and CTV/OTT as the strategy calls for it. Optimize continuously against client KPIs and budgets
• Own Amazon end to end. Build and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns; run upper-funnel and retargeting through Amazon DSP; and align retail media activity with the rest of the client's mix
• Run Google and Meta at a high level. Manage Search, Shopping, Performance Max, YouTube, and Demand Gen in Google Ads; build full-funnel Advantage+ and manual campaigns in Meta across Facebook and Instagram
• Develop media recommendations and POVs that bring the latest platform features, ad products, and creative approaches to bear on each client's goals - especially within the Google/Meta/Amazon ecosystem
• Own client relationships for your campaigns. Be a reliable, knowledgeable point of contact from kickoff through wrap-up, and grow into a trusted advisor over time
• Translate performance into insight. Partner with our analytics team to build reporting on attribution, ROAS, and media mix performance, and present post-campaign analyses via written reports and live video readouts
• Run campaign operations cleanly. Manage flowcharts, media authorizations, billing trackers, and status tools alongside the broader media team
• Stay ahead of the landscape. Track emerging platforms, new ad products (especially within Google, Meta, and Amazon), and competitive activity, and bring informed perspectives back to client strategy
• Contribute to growth. Support new business pitches and help expand our client portfolio