Build and maintain strong, trust-based relationships with editors, reporters, and bureau chiefs across leading national and business media outlets (print, digital, broadcast).
Serve as a key point of contact for media, managing proactive pitches, reactive queries, and crisis communications.
Develop and execute a comprehensive media engagement plan aligned with the company's business objectives and public policy positioning.
Build relationships with key stakeholders in policy and industry circles to strengthen the sector’s voice in public discourse.
Develop and manage a robust thought leadership calendar including Op-Eds, bylined articles, expert commentary, and panel discussions.
Write and edit articles, opinion pieces, and speeches for senior leadership.
Identify and secure speaking opportunities, panel participations, and media appearances for company spokespersons at industry events, conclaves, and policy forums.
Track regulatory and policy developments relevant to the company's sector and translate them into strategic communication opportunities.
Collaborate with internal teams to develop messaging frameworks on policy and regulatory matters.
Work closely with Public Policy colleagues on whitepapers, policy strategy, memos etc.

Around 6
8 years of progressive experience in Journalism, PR, or public affairs.
Demonstrated track record of developing pitches, story placements, Op-Eds, and expert commentary in Tier 1 publications.
Exceptional writing, editing, and storytelling skills.
Experience managing media during sensitive or high-stakes situations including regulatory announcements, crises, or public scrutiny.
Strong understanding of India's media landscape, newsroom dynamics, editorial cycles.
Prior Journalism experience is a plus.
Degree in Journalism, Mass Communication or a related field.

Public Affairs Manager

Key skills