Paid Acquisition Manager

Role Overview

• Own Paid Search Performance
• you’ll lead the strategy and hands on execution across Google Ads and Microsoft Ads, treating paid search as a core acquisition lever. You’ll continually optimise structure, bidding, messaging and landing page alignment to improve ROAS and reduce CAC
• Grow and Optimise Affiliates and Partnerships
• you’ll manage and develop Pod’s affiliate programme, covering partner recruitment, relationship management and commercial optimisation. You’ll regularly review partner mix, commission structures and tenancy opportunities to drive efficient, incremental growth
• Deliver Acquisition-led Media Beyond Search
• you’ll plan, manage and optimise activity across channels such as display and video, supporting funnel progression and conversion efficiency. You’ll contribute to broader multi‑channel initiatives spanning targeting, creative development, measurement and post‑campaign analysis
• Lead Experimentation and Testing
• you’ll own and execute structured experimentation roadmaps across paid acquisition, identifying under‑utilised channels, new opportunities and scalable growth levers. You’ll build clear hypotheses and commercial cases to validate incremental impact
• Drive Insight through Measurement and Forecasting
• you'll produce high-quality, data-led performance reporting with clear, actionable insights to refine campaign strategies. You'll own channel forecasts to support budget planning, pacing and allocation decisions
• Stay up to date with the Market
• you’ll monitor competitor activity, platform updates and wider market dynamics, using these insights to inform strategy, messaging and testing priorities
• Collaborate Cross-functionally
• you’ll work closely with creative and brand teams, ecommerce, product, tech, analytics and external agencies to ensure paid activity aligns with wider business goals, supporting effective conversion journeys and delivering a cohesive end‑to‑end customer journey
• Support Robust Tracking and Measurement
• you’ll partner with analytics and tech teams to ensure reliable conversion tracking and measurement frameworks are in place, proactively flagging issues and contributing to solutions
• Work with Pace and Flexibility
• you’ll move comfortably between rapid exploration, structured iteration, and detailed polish, adapting your approach based on the problem at hand.

Requirements

• Hands-on Paid Acquisition Experience
• You’ll have proven experience in a paid acquisition or PPC role, with a strong track record of driving customer acquisition through paid search and other acquisition‑led media such as video and display
• Deep Paid Search Expertise
• You have strong practical experience in Google Ads, ideally with Microsoft Ads, including account structure, bidding strategies, creative messaging, audience strategy and landing page alignment
• Strong Technical Experience
• Comfortable collaborating on conversion tracking, event set-up and measurement frameworks. Bonus if experienced in Google Tag Manager
• Affiliate and Partnership Management
• You have experience managing affiliate programmes, including partner recruitment, relationship management and performance optimisation
• Strong Analytical Capability
• You have strong proficiency in GA4 and excel, regularly pulling, exploring and interpreting event-level and funnel data to understand user behaviour, channel contribution and optimisation opportunities, even when data is imperfect
• Forecasting and Commercial Thinking
• You have experience building and using forecasts to guide planning, pacing and investment decisions
• Experimentation Mindset
• You can demonstrate your experience designing and executing structured tests and A/B experiments with clear hypotheses and learnings
• Collaborative Communication
• You have excellent communication skills and are comfortable working cross‑functionally with a wide range of internal and external stakeholders.

Benefits

• Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
• Podpoint Charger
• Discounted energy tariff
• Flexible hybrid working model
• Work abroad for up to 20 days per year
• Family & friend discount scheme
• 25 days holiday (plus Bank Holidays)
• Very generous parental and family leave
• Pension scheme with a 4.5% matched contribution
• Eyecare scheme
• Life insurance covering up to 4x your annual salary
• Virtual GP provided by HealthHero
• Employee Assistance Program
• Free Mortgage Advice
• Discounted Gym Memberships
• Cycle2Work Scheme