Senior Associate, Growth Marketing

Teladoc Health is a company leading the next evolution of virtual care, empowering employees to help millions live healthier lives. The Senior Associate, Growth Marketing is responsible for executing and optimizing acquisition campaigns across various channels, focusing on driving registrations and lowering customer acquisition costs.

Responsibilities:

• Own execution of multi-channel growth campaigns (direct mail, email, outbound phone, web, SMS) including builds, QA, launches, and post-launch optimization
• Own quarterly test-and-learn roadmaps, defining hypotheses, success metrics, holdout strategies, and learning agendas across channels and audiences
• Partner with cross-functional teams and campaign managers to optimize marketing performance
• Maintain clean campaign documentation and status tracking so leadership doesn’t have to chase updates
• Support reporting for the ongoing measurement and monitoring of marketing efforts for diverse stakeholders
• Use data to identify and communicate user behaviors and insights to drive campaign experimentation and optimization

Requirements:

• 2-4 years of a proven track record of driving towards growth goals under set targets, timelines and budgets
• Hands-on experience executing email and/or direct mail campaigns at scale
• Strong operational mindset: detail-oriented, deadline-driven, and allergic to sloppy execution
• Comfort working cross-functionally in complex, matrixed orgs
• Experience with tools such as Tableau, Excel, DOMO, Amplitude, Salesforce Marketing Cloud
• Deep understanding of acquisition, how to help users find their 'aha' moment, and how to build a growing active user base over time
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
• A team first attitude with strong self-awareness to openly share and receive feedback and to never stop learning and improving
• Ability to build, grow and improve partnerships cross-functionally
• Background in healthcare a plus