Director, Growth Marketing

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to transforming healthcare. The Director of Growth Marketing will lead the strategy and execution of marketing efforts across various channels, focusing on building and scaling consumer growth initiatives.

Responsibilities:

• Own paid acquisition across Meta, TikTok, Google, podcast, OOH, and emerging channels with full budget and CAC accountability
• Build SEO, content, and web conversion strategy with a long view on durable organic growth
• Lead acquisition creative strategy: strong POV on direct response formats, track record of briefing for paid social and video, and finding the hook that converts in a trust-sensitive category
• Develop referral, ambassador, and influencer programs as owned acquisition channels
• Build attribution infrastructure and measurement strategy, rigorous about what's actually driving growth, not just what's easy to track
• Run a rigorous experimentation program focused on acquisition efficiency and subscription conversion
• Partner with Finance on budget planning and ROI reporting; bring competitive and channel intelligence to the team
• Lead a lean team of FTEs, freelancers, and agency partners; hire well, develop the people you hire

Requirements:

• 6-8+ years in growth or performance marketing, with meaningful time in consumer health, wellness, or DTC subscription
• Track record owning and scaling paid acquisition budgets from $0 to $MM with real budget authority, not just advisory influence
• Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL a plus, Mixpanel/Amplitude expected)
• Sharp creative judgment: you know what good looks like and have moved metrics with it
• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
• This role requires active work authorization in the US