Identify and shape new software and data platform opportunities from ground zero
Translate customer problems into compelling value propositions, pricing, and commercial strategy
Partner deeply with product and engineering leaders to ensure what’s built can win commercially and scale sustainably
Personally lead early go-to-market efforts, including enterprise sales, pilots, partnerships, and lighthouse accounts
Establish strong product-market fit through real customer adoption and committed revenue
Clearly articulate technical value, business outcomes, and ROI to non-technical buyers
Ensure early decisions around product scope, pricing, packaging, and deployment support a credible path to $100M+ in revenue
Build and refine ROI models, commercial narratives, and contract structures
Use customer and market feedback as a primary input into product strategy
Design the early commercial operating model for new products
Hire and develop initial commercial leaders and contributors
Delegate ownership appropriately as products move from 0→1 into scale
Work closely with the CTO, CEO, and executive team on enterprise opportunities and strategic partnerships
Represent Palmetto credibly with customers, partners, and the broader market
Help shape the long-term commercial strategy of the Software & Data Group

12+ years of experience across product leadership, commercialization, growth, or platform businesses
Proven experience launching and scaling software or data products beyond early pilots
Direct exposure to large-scale external revenue growth (e.g., businesses on a path to $100M+ ARR)
Strong product instincts and ability to influence product direction through customer and market insight
Experience designing and scaling early commercial teams without overbuilding
Comfort leading enterprise customer conversations and complex commercial negotiations
Experience with pricing, contracts, partnerships, and ROI-driven selling
Willingness to travel and engage directly with customers and partners
Motivated by ownership, upside, and building new businesses—not just managing large existing ones
Founder, early executive, or ex-PM/operator background strongly preferred

Vice President, Product Commercialization

Key skills