Area Sales Manager

Role Overview

• Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
• Plan and execute activations for enquiry generation
• Ensure quality and quantity of test drive (from all enquiry sources)
• Ensure accuracy and authenticity of booking data
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
• Focus on processes to improve conversion ratio (CVR)
• Ensure accuracy and authenticity of DMS data
• Plan for sales for 'N' Month
• Identify training needs and ensure effectiveness
• Motivate and retain manpower by rewards and incentives
• Ensure Adherence to Sales story
• Ensure adoption of digital tools

Requirements

• Preferred Industries Consumer FMCG / Food Automotive Industry
• Education Qualification MBA; Post Graduate Dip in Mgmt
• Core Automotive Sales/ FMCG sales
• Experience of 3
• 8 years

Benefits

• Retail Sales
• Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
• Plan and execute activations for enquiry generation
• Ensure quality and quantity of test drive (from all enquiry sources)
• Ensure accuracy and authenticity of booking data
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
• Focus on processes to improve conversion ratio (CVR)
• Digital Conversion
• Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR
• Ensure adequacy and quality of Digital engagement managers
• Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month