Build and execute outbound sales campaigns designed to generate meetings for the sales team across sequenced email outreach and other scalable channels.
Use Salesforce, Gong, Gemini, Clay, and agentic AI tools to support segmentation, personalization at scale, campaign execution, and workflow efficiency.
Collaborate with internal stakeholders to translate campaign priorities into clear targeting, messaging, and execution plans.
Track campaign performance and optimize programs based on engagement, response, meetings booked, and pipeline contribution.
Develop and maintain core sales materials that support outreach and conversion, including media kits, prospectuses, sales deck templates, one-pagers, and email messaging.
Partner with sales leadership and internal stakeholders to ensure materials reflect current priorities, target audiences, and go-to-market needs.
Build and refine target lists for sales campaigns across Arizent’s seven brands, using segmentation by audience, account type, priority category, and other relevant criteria.
Act as a strategic partner to the Salesforce Administrator by surfacing data gaps and project managing the reduction of technical debt to improve data quality, campaign performance, and organizational visibility.

4+ years of experience in sales enablement, marketing operations, revenue operations, campaign operations, or B2B demand generation
Strong experience working in Salesforce and managing data for campaign execution and sales outreach
Experience building segmented prospect lists and improving data hygiene across sales and marketing systems
Hands-on experience with sales engagement and outreach tools such as Gong
Experience with data enrichment and personalization platforms such as Clay
Familiarity with AI tools such as Gemini and other AI-assisted workflow tools for research, segmentation, and message development
Strong analytical skills and comfort using performance data to improve results
Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities at once
Strong written communication skills and ability to develop effective sales messaging and materials
Experience supporting meeting generation or pipeline development through outbound campaigns is strongly preferred

Manager, Sales Enablement – Marketing Operations

Key skills