Web Designer

Role Overview

• Build and configure client websites directly within Popmenu's proprietary web builder, designing in production rather than creating mockups
• Apply HTML and CSS to refine layouts, resolve styling edge cases, and meet ADA requirements, with an understanding that CSS is used only where the builder cannot accommodate the need.
• Execute efficient, template-based site builds while maintaining visual quality, brand alignment, and cross-section consistency
• Contribute to redesign projects, updating layouts, styles, and clearly scoped components as assigned.
• Support the broader design team by assisting with design support requests, fixes, and enhancements across active sites.
• Perform internal reviews using design checklists before sites are published, identifying layout, styling, accessibility, and content issues
• Use limited or incomplete brand assets to deliver polished designs by selecting fonts, extending color palettes, and sourcing or modifying imagery when needed
• Edit and format content to improve clarity, hierarchy, and readability
• Apply SEO best practices for page structure, metadata, and image descriptions
• including the use of AI tools for drafting SEO copy, alt text, and content summaries
• Write clear, structured design notes for both internal teams and clients, communicating changes, decisions, and context accurately
• Track and manage assigned work through Salesforce, including updating milestone stages and logging notes.
• Attend internal team meetings and partner with Onboarding and Success teams on client calls for complex requests or escalations as needed
• Incorporate internal and client feedback accurately and efficiently.

Requirements

• Intermediate proficiency in HTML and CSS (1+ year), with a focus on layout, responsiveness, and accessibility — not application development; comfort working within a builder-first environment where CSS augments rather than drives the design
• Strong foundation in branding and web design principles, including hierarchy, spacing, typography, mobile-first design, and visual consistency across sections
• Working knowledge of responsive layouts (Flexbox/Grid) and browser DevTools for troubleshooting
• Basic understanding of SEO best practices for site structure, metadata, and image alt text
• Comfort working in a template-based environment, adapting designs within defined systems and constraints
• Moderate experience with graphic editing tools (Photoshop, GIMP, Affinity, or similar) to resize, retouch, and adjust assets
• Ability to make thoughtful design decisions when brand assets are incomplete or minimal
• Comfortable using AI productivity tools to support copywriting, image work, and task efficiency
• Familiarity with CRM or project management platforms (Salesforce experience a plus)
• Strong attention to detail, time management, and written communication skills; including the ability to write structured notes that convey design decisions clearly
• Fluent in written and spoken English.