Own Karbon's paid media portfolio with agency support across SEM, paid social, display, retargeting, content syndication, and review platforms
Manage a multi-million dollar demand gen and advertising budget
Apply AI-driven tools and platforms to improve targeting precision
Partner closely with Sales and RevOps
Build rigorous measurement frameworks and attribution models
Own karbonhq.com as a high-performing commercial asset
Deploy AI-powered personalization, dynamic content, and intelligent chat
Lead experimentation at scale
Own Karbon's presence on G2 and other review platforms
Own and lead Karbon's strategy across the full modern search stack
Drive Karbon's visibility and authority inside AI-native discovery surfaces
Develop a structured approach to being cited, referenced, and recommended by AI models
Work with product marketing, customer success, and sales to develop campaigns

8+ years of performance marketing experience, with at least 3 years in a senior leadership role in a B2B SaaS environment
Deep B2B vertical SaaS experience is required
A genuine practitioner of AI in marketing
Demonstrable expertise in AI-native and agentic search
Proven track record in paid media strategy
Experience owning website performance as a commercial metric
Data-driven and analytically rigorous
A strong cross-functional leader
Clear and confident communicator
Experience in accounting, professional services, or practice management software is a plus

Director of Performance Marketing

Key skills