Own and lead the Soil Capital brand strategy, including positioning, messaging, visual identity, communications, and all elements of the marketing mix
Define and strengthen Soil Capital’s positioning in the emerging regenerative agriculture market
Ensure consistency and excellence across all brand assets, graphic design, website, content, and external communications
Develop the company’s value proposition, messaging framework, and key narratives for different audiences
Drive lead generation through multi-channel campaigns to support the sales pipeline
Build and execute demand generation strategies across digital marketing, content, events, partnerships, and social media
Track marketing KPIs such as lead volume, conversion rates, pipeline contribution, and customer acquisition cost
Create sales enablement materials including presentations, case studies, brochures, and product messaging
Lead public relations activities and oversee content strategy
Manage and develop a team of 3-4 marketing professionals

Minimum 8 years of experience in marketing, ideally in a fast-growing company B2B environment such as SaaS companies
Experience within the sustainability, climate, agfood sector, Regen Ag is a plus
Strong strategic vision and proven experience positioning brands in emerging market segments
Experience managing marketing campaigns and generating qualified leads for sales teams
Experience managing PR initiatives and external agencies
Previous experience leading and developing teams
Strong strategic marketing and brand positioning capabilities
Experience with lead generation and campaign management
Strong understanding of communications, content, and graphic design principles
Strong creativity with the ability to invent new formats that engage B2B audiences
Ability to use data and KPIs to drive decision-making and measure impact
Experience with CRM (Hubspot is a plus), marketing automation, and analytics tools

Head of Marketing

Key skills