Key skills
GoLeadershipPresentation SkillsSales
About this role
Role Overview
- Own and refine global positioning and messaging for LoopMe’s PurchaseLoop, Measurement, and Marketplace solutions
- Lead go-to-market strategy for major product launches and strategic initiatives
- Partner closely with Product leadership to influence roadmap development through market insights and customer feedback
- Drive sales enablement strategy, including training, tools, and narrative development
- Oversee creation of high-impact content including thought leadership, case studies, and industry POVs
- Conduct competitive analysis and market segmentation to inform strategy
- Collaborate with regional teams to ensure consistency and scalability of messaging globally
- Track and measure effectiveness of product marketing initiatives and optimize accordingly
Requirements
- 7–10+ years of experience in Product Marketing within AdTech, MarTech, or Digital Media
- Deep expertise in programmatic advertising, measurement, and audience solutions
- Proven ability to lead go-to-market strategies that drive measurable business impact
- Strong storytelling and presentation skills, with experience engaging senior stakeholders
- Experience managing cross-functional initiatives and influencing without direct authority
- Analytical mindset with ability to translate data into strategic insights
Benefits
- Hybrid working, spending Tues
- Thurs in our Union Square office
- Self-Managed Vacation policy (no max on annual leave!)
- 1 month work-from-anywhere
- Healthcare
- 401k
- Summer Fridays!
- LoopMe Gives Back; we have a committed and active CSR team who organise regular events to hold up our pillars of Learning, Charity, Wellbeing, Responsibility and Sustainability
- We’ll set you up for success, providing training and career development