AVP, Ad Tech Partnerships – Innovation

Role Overview

• Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers
• Work with paid media leads to evolve media buying activities, and balance new projects with their day-to-day workloads
• Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities
• Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals
• Frequently review leading industry news subscriptions, communicating key updates to the enterprise
• Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps
• Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins
• Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class
• Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams
• Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets
• Evaluate opportunities for AI throughout the org and support AI and Model review processes
• Manage user access for the Media Team across internal systems and media platforms
• Assist with operational process documentation and training for stakeholders
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor’s Degree, in lieu of degree, HS Diploma/GED and 7 years of experience in digital marketing and/or ad tech.
• 3+ years of experience in Ad Tech with Digital Media experience
• Experience managing ad tech vendor relationships, contract negotiations, and JBP roadmaps
• Experience onboarding new vendors through legal reviews, risk assessments, and contract terms.
• Experience building and maintaining dashboards across excel and/or Tableau
• Working knowledge of ad tech platforms and tools (i.e. Google Marketing Platform, DV360, DoubleVerify, Meta, Pinterest, LinkedIn, LiveRamp, or similar)
• Ability and flexibility to travel for business as required.

Tech Stack

• Tableau

Benefits

• Flexible working hours
• Professional development opportunities
• Health insurance
• Retirement plans
• Paid time off