Product Marketing Manager

Role Overview

• Own the go‑to‑market strategy for ENSEK Flex, defining target segments, buyer personas, competitive context, and a commercialisation roadmap aligned to product development.
• Develop and steward differentiated positioning and messaging for the Flex platform and its component solutions, translating complex technical capabilities into commercially resonant value propositions.
• Enable Sales to sell Flex effectively by creating high‑-impact sales enablement, including discovery frameworks, battle cards, objection handling, ROI narratives, and competitive-positioning tools.
• Maintain a live view of the market and competitive landscape, including energy flexibility platforms, aggregators, OEM‑led propositions, and regulatory developments across ENSEK’s current and future markets.
• Lead launch planning and commercialisation for significant Flex capabilities, integrations, and milestones, ensuring strong framing, appropriate launch approaches, and sales readiness.
• Contribute to and, where appropriate, lead thought leadership activity that positions ENSEK as a credible voice in energy flexibility, including events, conferences, analyst engagement, and written content.
• Act as the connective tissue across Product, Sales, Customer Success, and Product Marketing, ensuring a coherent and credible Flex narrative as integration with Ignition evolves.
• Apply AI tools thoughtfully to scale research, content creation, analysis, and testing, while retaining full ownership of judgement, quality, and output.

Requirements

• Demonstrable experience in product marketing within a B2B software or technology environment, with end‑to‑end ownership of positioning, messaging, and sales enablement.
• Deep domain expertise in energy flexibility, distributed energy resources, or adjacent smart energy markets, with the ability to engage credibly with technical experts and senior buyer audiences.
• Strong written and verbal communication skills, particularly translating technical complexity into clear, compelling commercial narratives.
• Experience working closely with Sales, with a clear understanding of how enablement supports real buying processes and pipeline movement.
• Comfort operating in a high‑autonomy environment with broad ownership, pace, and ambiguity.
• Exposure to structured product marketing methodologies (e.g. Pragmatic Institute).
• Practical experience using generative AI tools to accelerate product marketing work while maintaining strong editorial, strategic, and quality standards.

Benefits

• 25 days’ holiday + bank holidays
• Option to buy or sell 5 extra annual leave days per year
• Vitality Health Insurance, including private healthcare, virtual GP access, mental‑health support and wellbeing perks (50% off gym memberships -Virgin Active, Nuffield, PureGym)
• Pension with 5% matched contribution
• Regular team‑wide and company‑wide events
• 2 volunteering days per year to give back
• Remote‑first working environment with offices in London and Nottingham