You're hands-on in platform, you understand how campaigns are built and run, not just how to read reports.
You work in blended metrics: MER, CAC, contribution margin.
You connect performance data to creative output.
You run and manage the affiliate program hands-on.
You work with our CRO agency on Shopify improvements.
You're a key stakeholder in retention/CRM.
This role may evolve to include line management as the team grows.

DTC e-commerce experience, whether in-house or agency-side managing DTC brands directly
Hands-on paid media platform experience, you've built and managed campaigns in Meta and/or Google Ads, not just reviewed reports
Strong Shopify knowledge, you understand the platform deeply enough to have meaningful conversations with a CRO agency
Experience managing or directing external paid media agencies, you know how to get the best from them without micromanaging
Strong analytical ability, you're comfortable building your own views from raw data, not just reading dashboards someone else built
You connect performance data to creative decisions, you know what to brief and why

Performance Marketing Manager

Key skills