Key skills
CRMLeadership
About this role
Role Overview
- Own and lead the full-funnel growth strategy (acquisition, CRO, retention)
- Connect paid media, eCommerce and CRM into one cohesive system
- Identify and prioritise highest-impact growth levers across the funnel
- Build and implement structured experimentation frameworks
- Drive improvements across conversion, AOV, retention and LTV
- Own growth forecasting, reporting and performance visibility across the funnel
- Translate data into clear, actionable growth initiatives
- Identify bottlenecks across the customer journey and remove them
- Align cross-functional teams around shared growth objectives
- Drive a culture of testing, iteration and continuous improvement
- Reviewing performance across acquisition, site and lifecycle
- Identifying inefficiencies and growth opportunities across the funnel
- Running structured testing across creative, landing pages and retention flows
- Working closely with eCommerce and CRM to improve conversion + LTV
- Leading weekly reporting and performance reviews with leadership
- Driving execution across multiple growth initiatives simultaneously
Requirements
- Proven experience scaling growth in a DTC / eCommerce business
- Strong understanding of full-funnel growth (acquisition → retention)
- Experience working across performance marketing, CRO and lifecycle
- Strong analytical mindset with ability to turn data into action
- Experience building or working within experimentation frameworks
- Strong commercial understanding of CAC, LTV, CVR, AOV
- Experience operating in high-growth, fast-paced environments
- Comfortable working cross-functionally across marketing, product and ops
- Fluent in English (German is a strong plus)
Benefits
- Competitive package + performance bonus
- Flexible working (EU-based)