You independently manage our campaigns on social networks — primarily on Meta and TikTok — and are responsible for a significant seven-figure media budget.
Together with the Creative Team, you develop new ad concepts, ensure their execution through project management, and coordinate with agency partners.
With your cross-channel expertise and understanding of attribution, you evaluate campaign results and optimize our budget allocation.
When problems arise, you proactively search for solutions, whether within the ad managers, in TripleWhale, or in Google Analytics.
You act as a sparring partner to the founding team and plan further growth for the channels you oversee. In this role you gain deep insight into the company’s financial metrics.

You have at least three years of hands-on experience managing ad campaigns on Meta and TikTok and understand the specific requirements and challenges of a D2C brand.
You have previously managed significant six
or seven-figure monthly budgets and can demonstrate this experience.
You have experience designing and evaluating ad concepts to collaborate with creative colleagues, explore new approaches, and uncover hidden potential.
You have strong numerical skills and are proficient with Google Analytics and other tools in the paid social ecosystem.
You have experience with attribution tools such as Klar and TripleWhale, can interpret their metrics, and use them to optimize campaigns.
When tracking issues occur with Meta/TikTok pixels or Conversion API, you can identify root causes and implement rapid fixes.
You have very good German and English language skills and can present your measures clearly to colleagues.
You are characterized not only by your expertise but also by initiative and independence — you prefer to take full responsibility.

Provision of new Apple devices
The opportunity to become part of our family, grow with us, and take on responsibility as a key contributor
Flexible working with flat hierarchies and a highly motivated team
You will be challenged and supported
Mutual learning: you learn from us and we learn from you
EGYM Wellpass fitness membership, giving you access to relevant yoga, wellness, and fitness offerings
Regular company-paid team events
Your needs come first: a hybrid working model with 2 days in our attractive office in the Hanseatic city and 3 days working from home

Senior Performance Marketing Manager

Key skills