Develop clear, digital-first strategies across channels such as social, display, email, and web.
Translate customer goals into structured briefs and actionable creative direction.
Conduct research and use data to uncover insights about audiences, competitors, and market context.
Partner with creatives to shape concept-driven ideas that align with strategy.
Support campaign development across multiple touchpoints and formats.
Identify opportunities to strengthen strategy and creative across existing projects.
Contribute to presentations and strategic narratives for internal and client-facing work.
Test and refine approaches based on performance data and learnings.
Collaborate with cross-functional teams across time zones.
Use AI tools to enhance research, ideation, and strategic development workflows.

Proven experience in creative strategy, digital strategy, or planning within agencies or similar environments.
Strong understanding of digital marketing channels, formats, and campaign strategy.
Ability to turn complex or ambiguous inputs into clear strategic direction.
Experience using data and insights to inform strategy and evaluate performance.
Strong collaboration skills with creatives, account teams, and cross-functional partners.
Experience building or contributing to campaign concepts and creative briefs.
Excellent communication skills with the ability to present ideas clearly.
Comfort working independently and managing multiple projects.
Interest in AI tools and how they can enhance strategy and creative workflows.

Freelance Creative Strategist

Key skills