Senior Alliance Product Marketing Manager

Role Overview

• Own and execute the end-to-end marketing and GTM strategy for assigned OEM Infrastructure partners (such as HPE, IBM, Dell, and Lenovo), focused on joint success, differentiated positioning, and measurable business outcomes.
• Develop integrated co-marketing plans aligned to alliance partner priorities, product roadmaps, and Veeam’s strategic initiatives.
• Identify, plan, negotiate, and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey (Awareness, Consideration, Decision).
• Translate technical and solution-level capabilities into clear, compelling value propositions for IT practitioners, IT leaders, cloud, and security audiences.
• Develop and guide the creation of joint messaging, solution narratives, thought leadership, and enablement assets that amplify Veeam solutions through alliance channels.
• Act as the voice of Product Marketing for alliances by ensuring consistency with Veeam Data Platform positioning while tailoring for partner relevance.
• Partner closely with Alliance Managers, Product Management, Product Strategy, Sales, and Field marketing teams to align priorities and execute joint initiatives.
• Ensure tight integration with core Product Marketing motions, leveraging insights, differentiation, and campaign learnings across teams.
• Represent Veeam and alliance marketing efforts at industry and partner events as needed.
• Manage joint Marketing Development Funds (MDF) programs and budgets in alignment with partner and Veeam priorities.
• Define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution toward business targets.
• Operate with a test-and-learn mindset by pivoting programs based on data, feedback, and market dynamics.

Requirements

• 5+ years of experience in product marketing, alliance/partner marketing, product management, or a technical marketing role within B2B software or high-tech industries. Preference in software, cloud, SaaS, data protection or security
• Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field; MBA is a plus.
• Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven GTM.
• Proven experience developing and executing co-marketing or ecosystem GTM strategies with strategic alliance partners.
• Strong ability to translate complex technical concepts into clear customer value and business outcomes.
• Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact.
• Excellent storytelling, writing, and presentation skills with an executive-level presence.
• Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment.

Tech Stack

• Cloud

Benefits

• Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning