VP of Marketing

Role Overview

• Define and execute a comprehensive marketing roadmap aligned to the company’s enterprise scaling and ARR growth targets.
• Own Fama’s evolution into the category-essential solution for behavioral risk intelligence in hiring.
• Serve as the primary market evangelist, building brand authority with C-suite HR personas (CHRO, CPO, Head of TA) and Executive Search (CIO, COO, MD) through thought leadership, research-backed content, and executive-level engagement.
• Partner with the CEO, VP of Revenue and broader stakeholder group to translate market positioning into narratives that win competitive evaluations and accelerate enterprise deal cycles.
• Build and operate a high-velocity, account-based marketing engine targeting enterprise and upper mid-market organizations in a range of regulated industries.
• Own full-funnel demand generation strategy with clear accountability for educating prospects, pipeline contribution, and influenced revenue tracked against attribution models.
• Design and execute multi-touch, multi-channel ABM plays that combine intent data, personalized outbound sequences, agentic engagement, and targeted paid media to move target accounts through the funnel at scale.
• Architect and lead a robust channel partner program targeting highly regulated, high-stakes verticals as well as the broader HR Tech ecosystem.
• Collaborate with our VP of Revenue to cultivate strategic alliances that expand market reach, accelerate credibility in new verticals, and create durable competitive moats.

Requirements

• 10+ years of B2B marketing experience, with 5+ years in a senior leadership role within a B2B SaaS company. GRC and HCM technology experience is required.
• Demonstrated success building enterprise ABM engines from the ground up, with measurable pipeline influence and revenue attribution.
• Proven track record building or scaling channel and partner marketing programs, with partner-sourced and partner-influenced pipeline as a primary KPI.
• Deep expertise in evolving digital presence beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Deep fluency in AI-augmented marketing operations; you have already integrated Generative and Agentic AI tools into your team’s daily workflow and can speak concretely to the productivity outcomes.
• Command of modern MarTech ecosystems: Hubspot, intent data platforms (6sense, Demandbase), revenue attribution tools (Dreamdata), and marketing automation at scale.
• Experience operating in or readiness to lead international market entry, including navigating localized regulatory environments.

Benefits

• Our flexible workplace comes with vacation days, sick days, volunteer time off, and paid parental leave.
• Great Financial Incentives.
• competitive compensation packages, equity, and generous total rewards plans.
• Employees can access Wellness Programs and more for FREE.