E-commerce Analyst II

Role Overview

• Work directly on GEO (Generative Experience Optimization), monitoring and optimizing how the brand appears, is mentioned, and is interpreted in AI-generated experiences and responses.
• Monitor KPIs and maintain GEO performance dashboards, consolidating trends, variations and relevant signals of presence and perception.
• Conduct competitive benchmarking analyses to understand share of voice, mentions, associated topics and sentiment, identifying market movements and opportunities.
• Identify gaps in presence and narrative, indicating which topics, categories or contexts certain competitors stand out in and why.
• Assess the quality and consistency of AI-generated responses about the brand, reviewing response patterns and alignment with the intended positioning, and suggesting improvements to approach (without publicly exposing strategy).
• Translate GEO analyses into actionable insights, including key wins, gaps, risks and required decisions.
• Share GEO performance versus previous periods with relevant teams (e.g., PR, SEO, Content, CX, Technology, Digital), connecting findings to practical recommendations.
• Lead alignment routines with cross-functional teams to review progress, pending items and points of attention, ensuring clarity on the current focus for each area.
• Identify dependencies and risks in priorities, support course adjustments and co-create action plans with involved areas.
• Capture learnings from completed initiatives and tests, validating what worked and supporting the scaling of proven approaches to other contexts/categories.
• Update and organize a cross-functional backlog (additions, decisions, action items and conclusions) and help confirm focus areas for the following week.

Requirements

Required:

• Bachelor's degree completed (or in final stage) in Marketing, Business Administration, Economics, Statistics, Engineering, Data Science, Communication, Information Systems or related fields.
• Experience with data analysis and digital performance, with the ability to connect metrics to decisions.
• Experience in competitive intelligence, market analysis or brand insights (qualitative and quantitative).
• Strong communication skills to work with multiple areas and translate complex information into clear messages.
• Organizational skills to maintain monitoring routines, reports and alignments.
• Analytical mindset and a sense of prioritization (focus on impact, risk and dependencies).
• Familiarity with dashboards and analysis tools (e.g., Looker/Power BI/spreadsheets, etc.).

Preferred:

• Experience with brand, content, SEO, PR, CX or growth initiatives.
• Comfortable working in environments with a high degree of change, testing and continuous learning.
• Experience evaluating message consistency, positioning and brand perception across digital channels.

Benefits

To make your day-to-day easier:

• Commuting allowance (Vale-Transporte) and/or shuttle service for positions at our distribution centers (DCs)*
• Meal/food allowance (Vale-Refeição/Alimentação)
• Christmas gift basket voucher
• Home office allowance (for hybrid or remote employment contracts)*
• Multi-purchase credit card
• Employee discount at our stores.

For your health and well-being:

• Health insurance
• Dr. Be (telemedicine, telepsychology, nutrition coaching and sports coaching)
• Wellhub (Gympass)
• Programs and campaigns designed to promote self-care, health and well-being for our employees and their families.

For your flexibility and routine:

• Balance methodology applied with leadership and teams to strengthen communication and recognition, well-being and work style/tools.

Discover our SER (Renner S.A. Employee Association) which provides access to additional benefits:

• Dental plan
• Univers
• discounts at Raia and Drogasil pharmacies
• Pet health plan
• Running coaching
• Discounts for universities, schools, language and vocational courses
• Tickets for cinemas, parks and more.