Media Analyst

Role Overview

• The Media Analyst plays a crucial role in developing and executing media strategies, acting as the bridge between strategic planning and the practical implementation of campaigns.
• Participates actively in building tactical and strategic plans, collaborating with the team to develop strategies aligned with the client's objectives.
• Defines campaign strategy elements such as audiences and targeting, providing support to supervisors and managers with insights and recommendations to improve performance and maximize results.
• Operational responsibilities include coordinating team activities and managing the full execution process—from purchasing advertising space across media (TV and digital) to trafficking/launching campaigns—ensuring efficiency at every stage.
• Implements campaigns and monitors their daily performance, ensuring KPIs are met and adjusting strategies as needed.
• Identifies broadcast or insertion errors in media and manages makegoods/compensations, determining appropriate compensation based on TRP, client budget, and audience levels.
• Works closely with other teams involved in the process to ensure alignment and effective collaboration.
• Generates insights through data analysis, providing actionable information to optimize campaigns.
• Administrative duties include assisting with campaign reporting and media billing, ensuring accurate records and proper control of packages and purchase orders through the execution of PIs and coordination with media vendors.
• Performs other related duties as requested, instructed, and/or supervised by the immediate manager to contribute to the team and support professional development.

Requirements

• Microsoft Office Suite: Proficiency in Microsoft Office applications such as Excel, Word, and PowerPoint for data analysis, report preparation, and presentations.
• VBS System: Hands-on experience using the VBS system and TV programming.
• Research tools:
• Instar: Ability to use Instar for television audience analysis.
• Easy Media: Competence in using Easy Media for radio audience analysis and media planning.
• TGI (Target Group Index): Knowledge of TGI for market research and target-audience identification.
• Digital media tools: Experience with Facebook Business Manager, Google Ads, TikTok Ads, and other platform operations.
• Offline media knowledge: Familiarity with offline media channels, including broadcast television, radio, newspapers, and magazines, and an understanding of offline media-buying strategies.