Manager, Social Media – Digital Strategy

Role Overview

• Lead the development and execution of integrated digital and social media strategies aligned with organizational goals
• Drive audience growth, engagement, and conversions across all digital channels
• Establish KPIs and performance benchmarks, with accountability for achieving and exceeding targets
• with accountability for achieving and exceeding targets, including quarterly performance reporting
• Monitor, analyze, and optimize performance across social, email, web, and paid channels
• Own and manage all day-to-day content for the Foundation’s social media platforms (Instagram, Facebook, LinkedIn, YouTube)
• Plan, create, and publish high-quality, engaging content across platforms that is relevant, aligned with current initiatives, and includes clear, compelling calls to action
• Conceptualize, film, and produce social-first content including reels and short-form video
• Provide live, on-site social media coverage of Foundation signature events, community events, and fundraising initiatives
• Manage community engagement across platforms, ensuring timely and brand-aligned responses
• Conduct monthly audits of social media performance and optimize accordingly
• Lead audience segmentation and targeting strategies to support personalized engagement
• Partner with Database & Donor Systems and IT teams to leverage data insights
• Develop and implement strategies to grow digital audiences and supporter base
• Identify opportunities to amplify reach through stakeholders, partners, and community networks
• Lead integrated digital campaigns supporting fundraising, events, and organizational priorities
• Align digital strategy with direct response and fundraising initiatives
• Support donor acquisition, stewardship, and conversion through digital channels
• Leverage social, email, and web to support Signature Events, Community Events, and Giving Circles
• Audit the current state of social and digital as it relates to Events promotion and implement a strategy for collaborating with sponsors, vendors, donors, and other stakeholders
• Develop and execute email marketing strategies to drive engagement, stewardship, and fundraising
• Create and manage multiple email campaigns per month
• Support copywriting, design, scheduling, and deployment of email communications
• Utilize A/B testing to evaluate campaign performance, leveraging insights and data-driven results to continuously optimize content, targeting, and overall effectiveness
• Monitor and report on performance metrics
• Create and publish blog posts and landing pages optimized for engagement and SEO
• Support ongoing website updates and user experience improvements
• Ensure digital content aligns with brand, messaging, and campaign objectives
• Oversee and optimize the Google Ad Grant account
• Act as primary liaison with external agency partners
• Provide strategic direction and ensure performance against KPIs
• Evaluate agency effectiveness and identify opportunities for optimization
• Manage the CEO’s personal social media presence, aligning tone and voice with leadership positioning
• Exercise discretion and integrity in all executive communications
• Collaborate with internal and external stakeholders to amplify reach and engagement
• Ensure compliance with AODA, CASL, and Law 25 requirements
• Maintain a strong understanding of digital best practices and emerging trends
• Work collaboratively across Marketing, Events, and Philanthropy / fundraising teams
• Align digital efforts with broader organizational campaigns and initiatives
• Manage multiple priorities, meet strict deadlines, and perform effectively under pressure
• Leads a culture of testing and innovation across direct response campaigns, continuously exploring new approaches to improve performance.
• Identifies and implements opportunities to leverage AI-enabled tools to enhance segmentation, personalization, and campaign optimization.
• Tests new channels, tactics, and creative approaches to strengthen lead generation and revenue growth.

Requirements

• 5–7 years of progressive experience in digital marketing, social media, or performance marketing roles
• Proven success driving engagement, growth, and conversions across digital channels with a flair for creativity and innovation
• Strong experience in content creation, including video and social-first formats
• Experience managing email marketing, digital campaigns, agencies and vendor relationships
• Strong analytical and data-driven mindset with the ability to make data-based decisions to improve campaign performance
• Experience with Google Analytics or similar is an asset
• Experience with WordPress or similar CMS platforms is an asset
• Proven ability to independently manage a portfolio of social media and digital programs
• Strong analytical skills, with the ability to translate data into actionable insights
• Experience leveraging or exploring data-driven and AI-enabled tools is an asset.
• Excellent project management and organizational skills.
• Strong communication and collaboration skills.
• Results-oriented, proactive, and highly accountable.
• Experience in nonprofit or healthcare fundraising is an asset.

Tech Stack

• WordPress

Benefits

• Accessibility accommodations available during the interview process.