Social Media Manager – Branding

Role Overview

• Build a leading social media presence (Caradisiac)
• Define an ambitious editorial strategy
• Accelerate growth on TikTok and YouTube with native formats
• Adapt editorial content to the conventions of each platform
• Establish recurring, identifiable, high-performing formats
• Launch and structure new accounts (La Centrale)
• Identify priority platforms and editorial lines
• Define tone, identity and formats
• Launch accounts and drive their growth
• Make social media a lever for brand image and performance
• Turn communications into brand and business drivers
• Monitor and manage KPIs (engagement, reach, growth, contribution)
• Identify high-impact content and amplify it
• Integrate new challenges related to AI and LLMs
• Adapt strategy to new usage patterns (search, recommendation, generation)
• Optimize monitoring, production and distribution workflows
• Support and upskill team members
• Work closely with the editorial team
• Provide methods, frameworks and social best practices

Requirements

• Minimum 5 years' experience in Social Media Management
• Experience in demanding environments (media, brand content, agency, scale-up)
• Expertise on TikTok and YouTube platforms
• Ability to design a strategy and execute it with rigor
• Strong content culture (editorial, formats, distribution)
• Awareness of AI/LLM issues and a strong data/KPI orientation
• Test & learn mindset, high quality standards, impact-oriented, ability to engage teams

Benefits

• Strategic exposure at the heart of media, content and brand
• Role based in central Paris (close to Gare Saint-Lazare)
• Friendly atmosphere (events, seminars…)
• Profit-sharing bonus
• Remote work policy (2 days per week)
• Meal voucher card (€11 per working day)