To lead the design, implementation, and optimization of innovative, scalable marketing workflows within the Marketing Resource Management – Digital Asset Management (MRM-DAM) system and other related marketing tools and systems that enhance operational efficiency, ensure data integrity, and support strategic marketing execution across the organization.
Understand and oversee workflows and key processes that are utilized in the creation, review and approval, distribution and cataloging of marketing assets
Meet regularly with key stakeholders in other departments and global regions to understand their specific needs and requests that leverage the MRM-DAM system and other marketing tools
Be a user who, if not out of the gate, strives to become functional expert in the MRM-DAM system and other project management tools
Develop and maintain project management processes and tools
Occasionally work with external consultants and vendors to identify and implement functionality that improves the efficiency of Marketing business processes
Responsible for ensuring systems and workflows are in compliance with applicable Federal health care programs and FDA requirements, as well as Arthrex policies and procedures
Implement and oversee streamlined workflows within the MRM-DAM program and Marketing Work Management (MWM) ecosystem to manage project timelines, approvals, and collaboration between creative teams, marketing managers, and other stakeholders
Oversee integrations with various marketing technology platforms to streamline data flow and improve overall marketing operations performance
Create and communicate business cases for continuous improvement of the MRM-DAM asset management experience and the MWM ecosystem
Stay aligned with the functional roadmap of the MWM ecosystem, to ensure that resources are prioritized implementing new features and functionality that will bring the most value to the program stakeholders
Define requirements for DAM metadata, taxonomy, asset types, permissions, and workflows and partner with internal DAM SME(s) and IT teams to deploy changes
Requirements
Bachelor’s degree required, preferably in Marketing
Master’s degree preferred
Five or more years of experience as a direct manager preferred
Five or more years as an administrator, SME, or user of MRM-DAM / MWM software required
Five or more years in Digital Asset Management, content operations, and marketing technology preferred
Five or more years of program or project management experience required
Two or more years of workflow optimization experience or Sigma certification required
Experience managing or overseeing the management of large volumes of digital assets within a MRM-DAM system or MWM system is required
Experience in medical devices, pharmaceutical, life sciences or other regulated industry preferred
Experience collaborating with cross-functional teams and effectively coordinating activities to achieve desired results is required