Develop and operate marketing automation journeys, including lead management, database segmentation, email marketing campaigns, landing pages and nurture flows, ensuring alignment between content, the sales funnel and strategic communication objectives.
Manage and optimize the RD Station platform, ensuring structure, governance, compliance with LGPD (Brazilian Data Protection Law) and performance of the lead and B2B account database, as well as integrations with forms, landing pages, paid media and CRM.
Plan and execute automation flows, nurture campaigns and strategies for lead acquisition, qualification and retention, including lead scoring, segmentation and automated campaigns.
Monitor, analyze and optimize performance indicators (engagement, conversion, MQLs, SQLs), propose continuous improvements and support the definition and tracking of KPIs.
Develop performance reports and data analyses (opens, clicks, conversions, lead source, database growth), identifying optimization opportunities across the lead journey and funnel.
Support integrations between RD Station and other corporate systems, such as sales CRM and ERP, ensuring data quality and security.
Monitor digital marketing metrics and analyze data from campaigns, funnels and brands' digital assets, identifying growth opportunities and performance improvements.
Optimize acquisition channels such as inbound marketing, SEO and paid traffic, focusing on efficiency, scalability and value generation for the business.

Bachelor's degree in Marketing, Communications, Advertising, Business Administration or related fields.
Intermediate Excel skills or coursework.
Hands-on experience with E-CRM platforms, preferably RD Station or similar.
Experience in marketing automation, lead management, database segmentation, nurture flows and email marketing campaigns.
Knowledge of data analysis and performance metrics, with experience using tools such as Power BI, Google Analytics or similar.
Experience creating and analyzing landing pages, forms and acquisition campaigns.
Knowledge of digital marketing, including inbound marketing, SEO and paid traffic.
Knowledge and application of LGPD best practices in data handling and database management.
Experience with integrations between E-CRM and sales CRM.
Experience working in multi-brand companies or a house-of-brands environment.
Familiarity with additional BI or automation tools.
Experience in B2B environments is a plus.

Mid-level Marketing Analyst – E-CRM & Data

Key skills