Web Optimization Manager

Role Overview

• Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts.
• Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve.
• Complete competitive keyword gap analyses and map findings to actionable opportunities.
• Collaborate with content, UX, and development teams to implement best practices and support overall site performance.
• Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements.
• Support on-page SEO work including titles, meta descriptions, headings, and internal linking.
• Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio.
• Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy.
• Support quarterly performance reporting for select client accounts, independently managing smaller accounts.
• Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review.
• Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps.
• Populate structured outputs and checklists to support repeatable technical workflows.
• Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems.
• Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors.
• Work across multiple clients simultaneously with strong attention to detail and clear communication.
• Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.

Requirements

• 3 or more years of hands-on experience in SEO, with demonstrated ability to work independently across both on-page and technical optimization.
• Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs.
• Experience building or duplicating dashboards and QA-ing data visualizations.
• Solid understanding of GTM purpose and structure, with experience setting up or modifying tracking events.
• Proficiency in Google Sheets or Excel at an intermediate level for data organization and analysis.
• Familiarity with CMS platforms such as WordPress and Drupal.
• Ability to explain technical concepts clearly to non-technical audiences, both in writing and in conversation.
• Experience working across functions including content, design, development, and marketing.

**Nice to Haves:

• Familiarity with LLM visibility tools and AI search measurement.
• Hands-on experience with paid media, social, or other digital marketing channels.
• Exposure to CRO or A/B testing workflows.
• Experience with heatmapping tools.

Tech Stack

• Drupal
• WordPress

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits