Implement integrated communication strategies and actions for the brands Gringo and Zapay, ensuring message consistency across internal and external audiences and alignment with brand positioning.
Plan, develop and adapt written content for owned channels such as social media, email marketing, landing pages and paid ads (Google Ads, Meta Ads and TikTok Ads), respecting tone of voice, branding and business objectives.
Support the creation, review and dissemination of corporate and promotional messages aligned with the corporate communication strategy and organizational culture.
Monitor, analyze and consolidate performance metrics for communication and content initiatives, helping to generate insights and recommendations to optimize deliveries.
Generate hypotheses based on performance data, test content approaches and continuously apply learnings to evolve communication.
Support the planning and execution of influencer and creator campaigns, tracking performance, results and the alignment of deliverables with brand positioning.
Collaborate with internal teams (marketing, branding, product and media) to ensure cohesive, efficient and results-oriented communication.

Bachelor's degree in Advertising, Marketing, Journalism or related fields.
Ability to create and develop communication materials.
Knowledge of branding, tone of voice and brand positioning.
Not required, but a plus:
Knowledge of communication metrics and KPIs.
Use of AI to scale creative production and to analyze performance and campaign direction.
Storytelling and project presentation skills.
Proactive profile with a strategic outlook to identify opportunities for positive brand exposure.

Commuting allowance (transport voucher) or office parking.
Meal allowance or food voucher — choose one of the two options.
Health insurance.
Dental care.
Telemedicine — available 24/7.
Wellhub (formerly Gympass).
Home office allowance.
Profit-sharing (PLR) according to company policy.
Birthday day off — time off on your birthday and on the company’s anniversary.
Sem Parar tag — provided at no cost.
Life insurance.
Parental leave — paid leave for mothers, fathers or guardians to welcome the arrival of a child, by birth or adoption.
Educational support — up to 25% discount on postgraduate courses or MBA.

Junior Communications and Brand Analyst – Copywriting Focus

Key skills