Serve as a technical and strategic reference in Product Marketing, influencing and raising the level of other PMMs;
Mentor and develop other PMMs, improving the quality of deliverables;
Define best practices, frameworks and standards of excellence for GTM, positioning and narrative;
Conduct in-depth telecommunications market studies, including competitive analysis, trends, consumer behavior and national and international benchmarks;
Generate actionable insights from these studies to support product decisions, offerings and commercial strategy;
Translate product attributes into clear benefits;
Define positioning and value proposition;
Structure the offer portfolio (plans, pricing, promotions) to maximize acquisition, revenue and competitiveness;
Design and evolve pricing and packaging strategies;
Ensure differentiation versus competitors;
Ensure deep understanding of product economics (CAC, ARPU, margin, payback), enabling sustainable decisions;
Work alongside the finance team to evaluate business plans (BPs);
Influence the product roadmap based on data and market opportunities;
Lead launches with end-to-end ownership (planning → execution → performance);
Lead go-to-market execution ensuring coherence and consistency across all sales channels;
Support commercial channels with strategic materials (pitch, sales arguments, offers);
Monitor KPIs such as ARPU, conversion, penetration, churn and campaign ROI;
Serve as the focal point for the most complex and strategic topics.

Solid experience in Product Marketing, Product or Strategic Marketing, with significant exposure to high-complexity contexts (preferably telecom or technology);
Ability to structure positioning, value proposition and narrative clearly, distinctively and with a results orientation;
Strong business acumen, with understanding of key financial drivers (e.g., revenue, profitability, CAC, payback, churn);
Experience conducting market studies, competitive analysis and benchmarks, producing actionable insights;
Ability to translate technical and complex topics into simple, relevant messages for customers and the business;
Experience working in cross-functional environments, with demonstrated ability to influence senior stakeholders (Product, Sales, Marketing, Finance);
Ability to operate autonomously, prioritize effectively and take ownership in dynamic contexts;
Excellent communication, persuasion and data-driven storytelling skills.
Preferred / Differentiators:
Experience in the telecommunications sector (fiber, ISPs, operators, neutral networks);
Experience with pricing, packaging and portfolio management strategies;
Experience with growth metrics (acquisition, conversion, retention) and building business cases;
Prior role as a technical reference or informal leader for other Product Marketing professionals;
Postgraduate degree;
Courses in Product Marketing Management.

Product Marketing Manager – Consultant

Key skills