Sr Partner Marketing Manager - Connected Ecosystem

Lumen Technologies is a trusted network for AI, transforming how businesses connect and scale in an AI-driven world. The Senior Partner Marketing Manager will drive strategy and provide marketing support for the Lumen Connected Ecosystem, focusing on developing comprehensive marketing strategies and collaborating with cross-functional teams to ensure successful execution of initiatives.

Responsibilities:

• Develop and implement comprehensive marketing strategies, plans, and programs to support Connected Ecosystem technology partnerships, including new co-sell partner types like Lumen Validated Designs (LVDs) and Marketplace offerings
• Collaborate with cross-functional teams, including Connected Ecosystem leadership, product management, sales, and partner teams, to ensure alignment and successful execution of marketing initiatives
• Develop and deliver marketing materials, including sales collateral, presentations, and social media / digital content, to support partner marketing efforts
• Collaborate with the marketing campaign team to drive partner recruitment, activation, engagement, and retention
• Monitor and analyze campaign performance, providing regular reports and insights to stakeholders and leadership
• Align and manage MDF and budget to support strategic marketing plans
• Continuously optimize marketing strategies based on data-driven insights and feedback from partners, internal stakeholders, and customers
• Manage relationships with key partners and partner marketing teams, ensuring they have the necessary marketing support to succeed
• Stay up to date with industry trends and best practices to ensure marketing strategies are innovative and effective

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5-7+ years of experience in marketing, with a focus on partner or channel marketing
• Proven experience in developing and executing successful marketing campaigns with technology partners
• Experience in the B2B technology industry
• Knowledge of ISVs, GSIs, Alliances, partner ecosystems, and channel marketing strategies
• Strong project management skills, with the ability to manage multiple programs and activities simultaneously
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal stakeholders
• Effortlessly leverages AI in day-to-day work and holistically across the function
• An analytical mindset, with the ability to analyze campaign performance data and make data-driven decisions
• Proficiency in marketing automation tools and CRM systems
• Ability to work independently and as part of a team in a fast-paced, dynamic environment
• Marketing or advanced education certifications
• Certification in project management (e.g., PMP)